Capability lane

Commercial wedge & GTM

Build the first real product-market argument for feedstock × product × buyer.

You have a technical capability or feedstock story, but buyers and boards still ask: who pays, why now, and what kills the deal? I structure the commercial wedge — product, geography, logistics economics, regulatory timing, and the evidence order to qualify a line or category.

What you get

  • A clear beachhead: product family, buyer profile, and geographic zones where physics or policy create advantage
  • Feedstock-to-buyer narrative tied to unit economics (not sustainability slides alone)
  • Logistics and nesting economics where freight dominates (remote markets, cold chain, high-cost lanes)
  • Regulatory timing mapped to commercial windows (bans, EPR, food-contact pathways)
  • Technical sales support: bench-level dialogue with operators and material partners without handing off to a separate "analyst"

Example work

  • RENW Platform

    Logistics and operations at enterprise scale: unified shipping engine for 1K–100M units, piecewise volume discounts, multi-modal transport, geospatial port detection (Haversine), EPR integration, 75+ SKU catalogue — production BI with Prometheus/Grafana.

  • EcoMetrics

    Climate intelligence: validate environmental claims for 75+ SKUs. dbt pipeline with 105+ data quality tests, DuckDB analytics, Streamlit dashboards — transaction-level logic, monthly aggregation models, multi-company architecture.

Start a conversation

Selective conversations with founders, operators, and diligence teams. Mention commercial wedge or GTM in your note so we can route quickly.

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